Max Readiness

Arizona based startup company which designs easy-to-use survival kits with emergency communication radios.

The client wanted to express the solid, reliable quality of the equipment but wanted to craft an image that would be receptive to regular people interested in emergency security products — not just “survival nuts” — so there’s a touch of a simple, toyetic quality in the design to make it more welcoming.

Hiring client was Constant Concepts, an online marketing firm specializing in brand development.